100 Jenis Noda Hilang

100 JENIS NODA HILANG NGGAK PAKAI RIBET
Educating consumers on the power of Vanish as more than just detergent.

Challenge
Many consumers still rely solely on detergent, believing it’s enough to remove stains. Vanish Pink needed to increase awareness and educate people on why a stain remover is essential in addition to detergent—without making the process feel complicated.

Insight
People often assume stains are either too tough to remove or detergent alone is sufficient. But in reality, detergent cleans, while Vanish removes stains and keeps clothes looking new—a simple addition that makes a big difference.

The Idea
“100 Jenis Noda Hilang, Nggak Pakai Ribet”—a campaign that turns stain removal into an easy, everyday habit. Through engaging educational content, influencer collaborations, and interactive challenges like Menantang Noda Bersama Donna, we showed that Vanish works effortlessly to remove 100 types of stains, keeping clothes fresh and vibrant longer.

🚀 Result: 16M+ total views on YouTube