Ampun Maag!
Client:
Mylanta
A disruptive approach to a silent struggle.
Challenge
People delay addressing gastric pain, treating it as an inconvenience rather than a real health issue. The challenge was to reframe gastric pain as something that demands immediate action—with Mylanta as the go-to solution.
Insight
Pain is often underestimated until it becomes unbearable. To break through, we needed a campaign that viscerally captured the discomfort—loud, exaggerated, and impossible to ignore.
The Idea
"Ampun Maag!" took a bold, disruptive approach with dramatic, exaggerated expressions of gastric pain, turning it into a viral, relatable moment. The campaign broke away from clinical messaging, making Mylanta the fast, urgent, and necessary choice for relief.
🚀 Result:
✔ 33.1M TikTok views
✔ 56.7K+ engagements
