Apa Sih Yang Ga Bisa?

Anime storytelling meets brand inspiration.

Challenge
Post-pandemic, many young Indonesians felt lost, struggling to reclaim their aspirations. The challenge was to reignite the nation’s spirit while integrating Sasa Tepung Bumbu into the story—without overt product placement.

Insight
Optimism is a key trait in anime protagonists, a genre beloved by Indonesian youth. The energy, resilience, and emotional connection of anime storytelling could inspire a generation to keep pushing forward.

The Idea
We created an anime-style TVC that follows two young individuals navigating their struggles in the city, showcasing how they find courage to change their lives. Sasa becomes part of their story—not just a product, but a symbol of possibilities.

🚀 Result:
✔ 9M+ engagements across platforms
✔ 40% market share growth
✔ 350K+ likes & 10K shares