Jaga Sehatmu

Health should be easy, not scary.

Challenge
KlikDokter wanted to establish itself as a health superapp, but the category often relied on fear-based messaging. The challenge was to shift the narrative—making health care accessible, fun, and engaging.

Insight
People avoid health apps because they associate them with illness rather than everyday well-being. The key was to reposition KlikDokter as a proactive lifestyle tool, not just a reactionary service.

The Idea
Through the Jaga Sehatmu campaign, we introduced playful, character-driven content that personified health issues in a lighthearted and entertaining way. This approach made preventative health care feel approachable—encouraging daily use of KlikDokter.

🚀 Result:
✔ 7.6M YouTube views
✔ 2.5M TikTok views