Meracik Keajaiban

Bringing the magic of Christmas, just like in the movies.

Challenge
Christmas in Indonesia doesn’t come with snow, crackling fireplaces, or mistletoe—but that doesn’t mean it can’t feel magical. The challenge was to make Christmas feel as warm, nostalgic, and special as it does in the movies, using dairy products as the heart of the celebration.

Insight
People love the idea of a “movie-like” Christmas—cozy dinners, festive treats, and little moments that feel straight out of a holiday classic. And often, the magic isn’t just in the setting, but in the food that brings people together.

The Idea
“Meracik Keajaiban” (Crafting Magic)—a campaign that turns holiday movie nostalgia into real-life moments. We curated recipes inspired by iconic Christmas films, showing how simple dairy-based dishes can bring the warmth of a movie-like Christmas to any home.

🎬 Mac & Cheese from Home Alone
🎬 Cookie from Jingle All The Way

Through engaging content, step-by-step guides, and a little creative nostalgia, we helped people experience the magic of Christmas—one bite at a time.