Warisan Lintas Generasi

A legacy passed down, a future shaped together.

Challenge
After years in the market, Anggur Kolesom wanted to reestablish its presence and relevance, especially among younger audiences. The challenge was to honor its rich heritage while making it resonate with a new generation.

Insight
They say the youth own the world, but in reality, they are shaped by the legacies before them. Instead of breaking from the past, younger generations reinterpret traditions in their own way—creating a continuous thread between old and new.

The Idea
“Warisan Lintas Generasi” (A Legacy Across Generations)—a campaign that bridges the past and the present, celebrating Anggur Kolesom as a drink that connects people across time. Through a cinematic brand film and supporting sales materials, we reframed tradition as something living and evolving, inviting the younger audience to be part of the story.

🚀 Result: 270K+ views on YouTube